Social media dominates our lives – we tweet, post photos, provide social commentary, and tag ourselves in online platforms routinely, creating an online identity that is easily accessible to anyone with internet access. When a person(s) with nefarious intentions has access to this information, threats to cyber safety, physical safety, and brand reputation can arise. A Texas-based crypto investment firm in hyper-growth mode realized that personal use of social media could possibly create negative exposure for their firm and decided to do something about it.
Having previously selected Crisis24 to complete a set of physical security assessments, this client sought additional assistance evaluating personal online exposure risks for their key corporate leaders. Realizing the vulnerability that social media creates for all users, they knew it was extremely important to assess all risks and possible threats that could arise in the wake of their own use of social media.
Crisis24 was engaged to complete Online Exposure Assessments (OEA) that included personal, professional, family, and online exposure profiles of their key leaders based on open-source information - information that can be viewed and/or downloaded legally and at no or minimal cost by any member of the public without the need for specialized permissions or skills. Through the intelligence that was gathered, Crisis24’s analyst provided a high-level overview of the volume and exploitability of online information about the client’s top-level executives, as well as recommendations to mitigate the risk posed by online social media activity. Armed with this intelligence, the firm is positioned to make adjustments that will help minimize possible disruptions to this growing company.
To learn more about how Crisis24 can help you conduct a brand risk assessment, visit: Embedded Intelligence Services.
